Wednesday, September 24, 2008

Gina Carano Biography

Gina Carano Biography
From Wikipedia, the free encyclopedia
Nickname : Conviction

Height : 5 feet 8 inches (173 cm)
Weight : 144.5 lb (65.5 kg) (weigh-in May 30, 2008)
Nationality : American
Born : April 16, 1982 (1982-04-16) (age 26)
Fighting out of : Las Vegas, Nevada
Town of birth : Dallas County, Texas
Team/Association : Xtreme Couture
Fighting style : Boxing, Muay Thai, Brazilian Jiu-Jitsu
Early Life
Gina Joy Carano (born April 16, 1982) is an American mixed martial arts fighter; her specialty is Muay Thai. Carano also appears as the Gladiator "Crush" on American Gladiators. She has been referred to as the "face of women's MMA".[1]
Carano was born in Dallas County, Texas, the middle daughter of Glenn Carano and Dana Cason. She has two sisters, one older and one younger.[2][3] Her father played for the Dallas Cowboys as a backup quarterback from 1977-1983 and for the USFL Pittsburgh Maulers as a starter in 1984, their only year of operations.

She graduated from Trinity High School in Las Vegas, NV where she led the girl's basketball team to a state title.[4] She attended the University of Nevada, Reno for a year and then University of Nevada, Las Vegas for three, where she was a psychology student.[5]



Martial arts career

After achieving a Muay Thai record of 12-1-1, Carano received an offer to participate in the first-ever sanctioned female MMA bout in Nevada. She was invited to the World Pro Fighting show in Las Vegas to fight Rosi Sexton from the United Kingdom.[6]


She fought on the February 10, 2007, Showtime EliteXC card, defeating Julie Kedzie via unanimous decision in what was called "the fight of the night".[7]

Her scheduled bout against Jan Finney at the EliteXC/K-1 Dynamite!! USA event on June 2, 2007 was canceled due to illness. The Fight Network and other organizations reported that she was rushed to the hospital via ambulance due to dehydration while attending a World Extreme Cagefighting event as a spectator.[8]

Carano fought on the September 15, 2007, Showtime EliteXC card, where she defeated Tonya Evinger via rear naked choke for her first career win by submission.[9]

Carano defeated former Hook N Shoot champion Kaitlin Young on EliteXC: Primetime on May 31, 2008.[10] A day before the fight, Carano failed to make weight for her fight (140 pounds (63.5 kg)) after weighing in at 144.5 (65.5 kg). Although most MMA organizations set weight classes at 135 (Bantamweight (MMA)) and 145 (Featherweight (MMA)) pounds (61.2 and 65.8 kg, respectively), EliteXC opted to create a women's weight class at 140 pounds.[11] Carano agreed to forfeit 12.5% of her "show" purse to Young, and the fight remained on the card.[12]

Her next fight is scheduled for October 4, 2008 at EliteXC: Heat at the BankAtlantic Center in Sunrise, Florida. Her opponent for that fight will be Kelly Kobald.[13]

Outside martial arts

Along with Lisa King, Carano served as a mentor to aspiring female fighters in the Oxygen reality series Fight Girls. She currently appears as "Crush" on the NBC show American Gladiators. She will also be featured in the new Michael Jai White film Blood and Bone slated to be released sometime in 2008.[14]


She was profiled in a feature story for the ESPN series E:60, and was voted "Hottest Woman In America" by Big Biz Magazine in the Spring of 2008 issue.[15] On May 13, 2008, "Gina Carano" was the fastest-rising search on Google and third most searched person on Yahoo!.[16][2] She is set to appear in Command & Conquer: Red Alert 3 as Natasha.[17]

MMA record


Footnotes

^ http://mmajunkie.com/news/5335/gina-carano-refutes-position-as-face-of-womens-mma.mma
  1. ^ a b Kevin Iole (May 28, 2008). Carano wants to be fighter first, star later. Yahoo Sports. Alt: [1]. Accessed 2008-08-01.
  2. ^ "interview GINA CARANO". mat-magazine.com. Retrieved on 2008-09-16. 
  3.  ^ Jack Sheehan (September 1, 2007). Don't let her good looks fool you Stunning Gina Carano has a near-perfect record in mixed martial arts. Las Vegas Sun. Accessed 2008-01-01.
  4. ^ "interview GINA CARANO". mat-magazine.com. Retrieved on 2008-09-16.
  5. ^ "World Pro Fighting - Las Vegas, September 15, 2006". WPFight.com. Retrieved on 2007-09-16.
  6. ^ "EXC live coverage from Southaven, MS". WrestlingObserver.com. Retrieved on 2007-09-16. 
  7. ^ Sick Carano Off EliteXC Card (May 17, 2008) Sherdog.com. Accessed 2007-05-17.
  8. ^ http://sports.yahoo.com/box/news?slug=dd-091607excnotes&prov=yhoo&type=lgns
  9. ^ Ariel Helwani (May 28, 2008). Carano: 'I just didn't really want to stay out of the ring' Fox Sports. Accessed 2008-05-29.
  10. ^ Luke Thomas, Bloody Elbow [2]
  11. ^ Carano Misses Weight. (May 30, 2008) Sherdog.com. Accessed 2008-08-01.
  12. ^ http://mma.fanhouse.com/2008/08/04/gina-carano-vs-kelly-kobold-gavin-fight-shows-elitexc-is-lookin/
  13. ^ "Gina Carano N Michael Jai White Kick ass in Blood and Bone". Retrieved on 2008-01-23.
  14. ^ http://www.mmachump.com/2008/07/gina-carano-hottest-female-fighter/
  15. ^ Google trends - Gina Carano (May 13, 2008) Google. Accessed 2008-08-01.
  16. ^ Gina Carano as Natasha in Red Alert 3. (May 30, 2008) IGN. Accessed 2008-08-01
source : http://en.wikipedia.org/wiki/Gina_Carano

Monday, September 22, 2008

Susan Lucci Biography



Susan Lucci Biography

Susan Victoria Lucci (born December 23, 1946) is a Daytime Emmy Award-winning American actress. Lucci has been called "Daytime's Leading Lady" by TV Guide, with New York Times and Los Angeles Times citing her as the highest-paid actor in daytime television. Her salary is reportedly over $1 million a year

Early life

Susan Lucci was born to Jeanette and Victor Lucci. She attended Garden City High School in Garden City, New York, graduating in 1964. She then attended Marymount College at Fordham University, and graduated from Marymount in 1968.
 
Daytime television
 
Lucci is best known for playing the larger-than-life diva Erica Kane on the ABC television soap opera All My Children, on which she has appeared since the show's inception on January 5, 1970. She and Ray MacDonnell, who plays her former father-in-law, Dr. Joe Martin, are the show's only original stars left on the show today. Lucci's long tenure on the show has made her an iconic presence on daytime; she is closely identified with both the role of Erica and with daytime television itself.
 
 
Lucci was nominated for the Outstanding Lead Actress in a Drama Series Emmy for her work on All My Children almost every year since 1978. When Lucci didn't win the award after several consecutive nominations, her image in the media began to be lampooned, as she became notoriously synonymous with never winning an Emmy. NBC's Saturday Night Live exploited this by asking her to host an episode (unusual for a daytime serial actor), where her monologue parodied the cast, crew, and even stagehands carrying Emmys of their own in her presence. In addition, she appeared in a 1989 television commercial for the sugar substitute "Sweet One", intended to portray her as the opposite of her villainess character, yet throwing one of Erica Kane's characteristic tantrums, shouting "11 years without an Emmy! What does a person have to do around here to get an Emmy?"
 
After 18 failed nominations in a row, it came as a shock to both her and the viewing audience when she finally won in 1999.When presenter Shemar Moore announced Lucci's name, the audience erupted in a standing ovation, lasting several minutes. As the sobbing actress took to the stage, cameras caught All My Children co-stars Kelly Ripa and Marcy Walker weeping openly, along with long-time supporter, actress and television host Rosie O'Donnell. Actor Ingo Rademacher was seen bowing in the aisles and talk show host Oprah Winfrey rushing the stage cheering from the wings. Lucci's win and subsequent teary-eyed speech made headline news on television and in print for several weeks thereafter.
 
Primetime television and film


Lucci has appeared in a number of television shows and television films. In 1990, she began a series of guest spots on the popular nighttime soap opera Dallas. She hosted NBC's Saturday Night Live in October of that year; in one skit, she appeared as Erica Kane competing on a game show.

In 1995, Lucci appeared in the Lifetime television film Ebbie. This film was an updated version of the Dickens classic A Christmas Carol. Lucci played a Scrooge-like department store owner visited by Marley and the three ghosts on Christmas. Critics praised her performance, and the film has become a holiday favorite.
 
Dancing with the Stars


Lucci is scheduled to compete in Season 7 of Dancing with the Stars, airing in fall 2008; her dance partner will be Tony Dovolani. Lucci said that Dancing had asked her to appear before, but she had turned it down in part because of the travel it would require (Dancing tapes in Los Angeles, while All My Children tapes in New York). She changed her mind, though, in part because of the experience of fellow All My Children star Cameron Mathison, who finished fifth in season 5

Info-mercials


In 2008, Lucci appeared as a spokesperson for Malibu Pillates excercise equipment. The informercial aired on September 20th, 2008, on the ABC network, at 2:00pm. The special was placed in a time slot between the Dean Martin DVD Collection Infomercial, and the Texas A&M University vs. University of Miami collegiate football game, that aired at 2:30pm. While Susan claims she is a user of the Mailbu Pillates machine, it's highly speculated that she was a paid spokesperson/actress. All My Children co-star Cameron Matheison was also featured in the infomercial.

Lucci is also a spokeswoman for "Youthful Essence," a home microdermabrasion system. Recent infomercials have featured past and present AMC costars: Eva LaRue, Walt Willey, Eden Riegel, Alicia Minshew, and Rebecca Budig. Actress Emily Proctor (CSI: Miami) is also featured.

In addition, Lucci has a line of clothing and jewelry that is featured on HSN.
 
Other credits and achievements


Lucci starred in the Broadway revival of Annie Get Your Gun in 1999 to 2000, taking over from Bernadette Peters.

In 1991, she launched the Susan Lucci Collection of hair care products. Her career as a businesswoman continues, with many lucrative skin care, fashion, jewelry and makeup lines selling on HSN.

For much of the 1980s and into the 1990s, Lucci did many commercials for the local Ford dealers in the New York City area.

In early 2005, Lucci earned a star on the Hollywood Walk of Fame.
 
Personal life


Lucci's father, Victor, was a first-generation American. Phyllis Diller, contrary to various internet rumors, is not her mother.Lucci has been married since September 13, 1969 to Austrian businessman Helmut Huber. They are the parents of soap opera actress Liza Huber (who plays Gwen Hotchkiss on the daytime serial Passions) and Andreas Huber (who did not follow his mother and sister into an acting career). She became a grandmother when her daughter, Liza, gave birth on December 23, 2006 — Lucci's 60th birthday. The baby was named Royce Alexander. Her daughter Liza is currently expecting Lucci's second grandchild.
 
Awards
 
Won


* Daytime Emmy Awards: 1999, Outstanding Lead Actress in a Drama Series for All My Children

* Gracie Allen Awards: (2005) Outstanding Female Lead in a Daytime Drama for All My Children

* Women in Film Lucy Awards: (1994) Lucy Award

* Soap Opera Digest Awards

o (2003) Soapnet Diamond Award - For Glittering Excellence in Daytime Television

o (1993) Soap Opera Digest Award Outstanding Lead Actress for All My Children

o (1988) Soap Opera Digest Award Editor's Choice

* People's Choice Awards: (1992) People’s Choice Award

* Crystal Apple Awards: (1994) Crystal Apple Award

* American Academy of AchievementAwards: (1991)

* Made in NY Awards: (2005) MINY

Other awards


* Soap Opera Digest Awards

o (2005) Soap Opera Digest Award Favorite Couple for All My Children

-Shared with Walt Willey
*
o (1992) Soap Opera Digest Award 'Best Love Story: Daytime or Prime Time
-Shared with Walt Willey
*
o (1989) Soap Opera Digest Award Favorite Super Couple: Daytime for All My Children
-Shared with Larkin Malloy
*
o (1986) Soap Opera Digest Award Outstanding Contribution by an Actor/Actress to the Form of Continuing Drama who is currently on a Daytime Serial for All My Children


TV/Guest roles

* All My Children (Erica Kane: 1970-Present)


* That's So Raven (Ms. Romano: 2005)

* Hope and Faith (Jacqueline Karr: 2004)

* Blood on Her Hands (Isabelle Collins: 1998)

* Seduced and Betrayed (Victoria Landers: 1995)

* Ebbie (Elizabeth 'Ebbie' Scrooge: 1995)

* French Silk (Claire Laurent: 1994)

* Between Love and Hate (Vivian Conrad: 1993)

* Double Edge (Maggie Dutton/Carmen Moore: 1992)
* The Woman Who Sinned (Victoria Robeson: 1991)
* Dallas (Hillary Taylor/Faux Sheila Foley: 1990-1991)
* The Bride in Black (Rose D'Amore-Malloy: 1990)
* Lady Mobster (Laurel Castle: 1988)
* Haunted by Her Past (aka Secret Passions) (Karen Beckett: 1987)
* Anastasia: The Mystery of Anna (Darya Romanoff: 1986)
* Mafia Princess (Antoinette Giancana: 1986)
* The Fall Guy (Veronica Remy: 1984)
* Invitation to Hell (Jessica Jones: 1984)
* Fantasy Island (Gina Edwards: 1983)
* The Love Boat (Paula: 1982)

Wednesday, September 10, 2008

Using Google Adwords To Drive Laser Targeted Traffic

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

Tuesday, September 9, 2008

How To Generate Traffic Using Only Free Methods

How To Generate Traffic Using Only Free Methods


Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.

You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.

Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.

Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

Monday, September 8, 2008

How to Become a Millionaire on Little Income

How to Become a Millionaire on Little Income
By Ryan J. Taylor

People keep searching and searching to learn how to become a millionaire even though the secret has been told to them a hundred times before.

When you break it down, it really isn't that hard to become a millionaire and these days it's not that impressive. In fact it can be achieved without a big income or a lot of luck. There are guaranteed ways to make your dreams come true.

Accumulating a million dollars is a great goal to have. It can help you keep stay focused and motivated, and when you break it down into smaller goals it will become effortless.

It shouldn't stop there though. A million dollars today is really not a whole lot of money, and a million dollars 10 years from now is even a lot less.

But, as they say, your first million dollars is the hardest to earn. After that, earning your next million is exponentially easy. Think about it. When you have a million dollars stuffed away in the stock market, you'll earn roughly $100,000 a year just off your investment. Now you have $1.1. million working for you.

But don't you think if you had a million dollars to play with that you could earn better money than the average stock market returns? Sure you can because you now have the ability to play with the big boys in the creative investing arena.

You also have banks and lenders willing to throw money at you, so you have an additional $5 million or more to invest at you fingertips to purchase a piece of commercial real estate. At this point you start creating millions of dollars a year while barely even working.

The first million is the hardest though, right? The good news it is no where near impossible, and it does not take a big paycheck or a fancy job.

In fact, how much wealth you build has very little with income. Most high-earning people are just as much, if not more, in debt as low-income people, and really have no money at all.

According to the wealth formula, earning a million dollars has more to do with discipline, time and understanding the fundamentals of how money works. In it's simplest form it means keeping more of your money and putting it to work for you.

In order to keep more of your money, it's just a matter of knowing how to make sure more people aren't getting a piece of your income. Sounds obvious, right?

But there are many things you can do to pay less taxes, reduce your ordinary expenses, eliminate your debt, and avoid investment fees, and work around having to pay capital gains on your investment earnings.

When you can keep more of your money, that means you can put more of it to work and make it double faster - and then double again. The great thing is you really don't need to know anything about investing or the stock market at all in order to double your money.

All you have to do is open an online brokerage account (5 minutes), set up your bank account to regularly transfer a certain amount of money to that account (5 minutes), and instruct your brokerage account to routinely purchase $X of shares of an S&P 500 index fund (5 minutes).

In its basic form, this is how to become a millionaire - guaranteed. By just following these simple steps, you can take advantage of all the rules of money and investing, instantly be diversified, and regularly investing while dollar-cost-averaging compound interest.

By simply learning the tricks to keep more of your money and then putting it to work for you, you can become a millionaire effortlessly. Anyone at any income level can do this

Tuesday, September 2, 2008

When to Hire a Professional SEO Firm?

When to Hire a Professional SEO Firm?
by: Corey Wenger

In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives – specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective.

According to a recent U.S. study, only 20% of all businesses outsource search engine optimization programs to professional SEO firms. The remaining 80% either do not conduct search engine optimization at all or they believe they have the resources and skills to do it in-house. Of this 80%, it is probable that 90% of these companies can’t be found on the web – they don’t exist. In order to generate any amount of significant web visibility, your website must typically rank within the top-30 results.

So, the question comes down to what is in your company’s best interests? Conduct your SEO program in-house or out-source it. To answer this question, let’s first take a look at the knowledge, skills and resources necessary to implement and maintain a successful search engine optimization program.

SEO knowledge and skills required

1) Basic understanding of how search engines and directories work. This may seem overly obvious, but you would be amazed how many people do not understand how they actually work. This knowledge provides the foundation for your SEO program.

2) Website design
Although SEO is not completely a technical marketing process, it does require a fair amount of technical knowledge of what constitutes search engine-friendly web design. Certain web design elements can either help your search engine rankings or hurt them. You simply have to know which is which.

3) SEO experience
This is the most important and most difficult knowledge to obtain. If you have never implemented a SEO program, then you are in for a big surprise. Search engine optimization programs require a lot of research and are extremely time consuming. Most importantly, they require actual SEO experience. This means knowing what SEO strategies and tactics work and which ones don’t.

In-house vs. out-sourced SEO programs

If your company is considering conducting your search engine optimization program in-house, here are some questions to consider.

• Who will be responsible for analyzing, developing, implementing and measuring the success of your SEO program?

• Is this considered the role of your IT department, Marketing department or some other individual(s) within your company?

• Do they have the time, knowledge, and resources to successfully implement and maintain your search engine optimization program? And do they really care if it works or not?

IT Department

Typically your IT department handles multiple daily tasks from trouble-shooting your company’s LAN or WAN to fixing the sales department’s laptops? Out of a busy IT person’s day, what priority and focus do you think he or she will commit to for your SEO program? And even if your IT department has some skills in web design or development, these skills make up only a small percentage of the knowledge required for a successful search engine optimization program.

Marketing Department

Typically, your marketing department juggles many marketing projects at once and faces strict completion deadlines. From handling new print collateral campaigns to getting ready for new product or service launches, marketing personnel’s time is spread very thin. In addition, how knowledgeable is your marketing department in the technical aspects of web design and search engine optimization? Do they have the time to become well-versed? Do they have sufficient internal resources? Often the answer to both questions is no, they do not.

Other individual(s) within your company

Ok, so the responsibility falls onto someone outside of your Marketing or IT department. Who will that be and why are they responsible for your SEO program? Providing these individuals with a new “project of the month,” will typically result in another check mark off of their monthly to-do list and frustration by top management of why their website is not producing any sales results.

Summary From a business standpoint, it makes sense to try to leverage internal resources to maximize your company’s productivity and profitability – whenever possible. However, there must be a line drawn in the sand between knowing what your organization’s capabilities are and what they are not.

As you can see, there is more to search engine optimization than meets the eye. In order to implement and maintain a SEO program, you must acquire the necessary knowledge, skills, and resources. This can be done by hiring a professional search engine optimization firm. Professional SEO firms have dedicated resources and experience to support your company’s web marketing initiatives. By leveraging their experience and know-how, your company can quickly and more efficiently implement a successful search engine optimization program.

About the author:Corey Wenger is owner of Key Position Web Marketing and is a professional Search Engine Optimizer and Consultant who has over three years of experience in helping companies increase sales and profitability through strategic web marketing programs. For more information, please visit www.key-position.comor email him at corey@key-position.com
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